The Lipstick Effect

In the captivating world of consumer goods, there lies a powerful and intriguing phenomenon that serves as a unique economic indicator.  This compelling concept asserts that in times of recession and financial strain, consumers turn to indulgences that offer an emotional boost, regardless of cost. Impactful luxury products and services impeccably fulfill this role. Though this […]

Microsoft is Binging Us To the Future

In our world, there exist massive behemoth companies that appear unstoppable – giants that dominate the market. However, just because a company is giant doesn’t necessarily make it the best. Are we using these companies simply because everyone else is using them? Take, for example, Amazon, a giant among giants, the online retail store where […]

Why Vertical-Specific Agencies Miss the Mark

A vertical-specific agency can sound like a good idea when you’re looking to grow your business through your website, social media, or any other kind of marketing.  However, vertical-specific agencies tend to miss the mark.  You instead should be looking into an agency that works with clients whose industries run the gamut.  The difference lies […]

Why You Must Combine Organic and Paid Strategies

When you look at the whole picture of your social media marketing you should be looking at a strategy that combines paid and organic strategies.  These two kinds of marketing complement each other.  To get the most out of your social media marketing efforts they must be used together.  This hybrid approach helps you achieve […]

Are Reels Worth It For Your Business?

Does your social media marketing plan include Instagram Reels?  If your answer is no, you are missing out on some huge opportunities.  If your answer is yes, how are you using Reels, and do you know if you are using the most effective strategies?  Reels have the ability to make a huge impact on your […]

A Guide to Creating Your Customer Journey Map

“ You’ve got to start with the customer experience and work back toward the technology, not the other way around” – Steve Jobs Why do you do what you do?  You’re passionate about your business because you get to help people and provide them with your amazing product or service.  There is a way businesses […]

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